HINTON

NORTHERN ROCKIES

The Hinton Destination Management Organization welcomes you to review and provide feedback on the Destination Brand for Hinton and the Northern Rockies.

The Hinton Destination Management Organization Society (HDMO) is a newly formed non-profit society led primarily by hoteliers and tourism operators. It will provide structure and a cohesive strategy to harness tourist visitation to Hinton and the surrounding area. While the goal is to help drive year-round economic activity for hotels, restaurants and the local retail sector, benefits to residents and the preservation of Hinton’s core values and natural beauty will also be central to the HDMO activities and branding.

The Process

Below you will find the steps we have taken to develop a Destination Brand for Hinton and the Northern Rockies.

DISCOVERY & RESEARCH

• Understand the destination's history, culture, and unique attributes.
• Conduct market research to identify target audiences and competitors.
• Define goals, objectives, and key performance indicators (KPis)
STRATEGY DEVELOPMENT

• Create statement that captures the essence of the destination.
• Develop a brand strategy that outlines the brand's core values and personality.
• Define your Unique Selling Proposition (USP) that sets you apart from competitors.
AUDIENCE PERSONAS

• Identify and segment target audiences.
• Create detailed audience personas with demographics, behaviors, and needs.
• Understand the emotional triggers that resonate with your audience.
BRANDSTORMING

• Collect feedback from engaged individuals about defining factors of the destination.
• Bring together a collection of stakeholders or involved parties to engage in exercises that inform the vision and direction of the brand.
• Have valuable and collective conversations that will answer unknowns, establish consensus and align the group on our collective goals.
CREATIVE CONCEPTS

• Conceptualize a series of concepts that reflect all information and collective input gathered.
• Craft a compelling brand story that communicates the destination's unique attributes and resonates with the identified audiences.
• Create concept specific collateral for decision makers to review.
REVISIONS & DELIBERATION

• Further develop the chosen concept while implementing feedback, revisions and evaluation.
• Share concepts for revision with Advisory Committee and DMO Board.
• Complete brand concept ready for final decisions.